Another Liquor Brand Pulls A Rapey Ad
This ad from a Caribbean rum producer has apparently been pulled after a protest.
Angostura single barrel rum is a product of the House of Angostura (owned by CL Financial) in Trinidad and Tobago.
This is a newspaper ad that ran at the end of last year.
The headline and tone of the ad certainly contradict the tagline:
“We Know Good Taste.”
Change.org sent the company a petition of complaint.
They say Angustora responded, telling them they would pull the ad.
Last March, Belvedere posted — and then pulled — this creepy, rapey ad on their Facebook page.
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A.Leigh 2 months agoOkay, the one from last year? Definitely rapey. This one? All I get from it is that she won’t be impressed with…not a real drink, whatever that means…but if you give her a real one (the one in the ad, of course), she will be impressed and therefore want to date you. It’s silly, but it doesn’t seem rapey at all to me. The “friend zone” thing makes it even less rapey, to me. I mean, becoming a rapist is ONE way to get out of the friend zone, but it’s probably the exact opposite direction from what they’re hoping for.
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Albert Pooholes 2 months ago
Exactly. As lame as the ad might be, pulling the rape card in this case is a stretch.
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jessicat25 2 months agoI agree, completely, that this ad doesn’t seem at all rapey to me. Although now that I’ve looked at it for a second time, sans all the background noise that is my house at times, I don’t think it was going for her not being impressed with a real drink. Given the tagline of “we know good taste” I think the point they were trying to make was that, if you give a girl this particular alcohol, she’ll know you have good taste and therefore want to date you instead of just friend-zoning you. Either way, though, definitely not rapey.
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