American Apparel Marketing: Women Vs. Men

Another side-by-side comparison. posted on

Earlier this month, we posted about the disparaging difference in how American Apparel sells the uni-sex shirt to women and men.

Then, this week, another blogger posted a chart that further highlights the marketing gap between the sexes.

This sent me to the American Apparel site to do my own research.

I picked out the “shorts” category, since this seemed like a section where both sexes would be posed similarly.

Above and below are a sampling of the images that are a fair representation of the section.

AA CEO Dov Charney does pay his employees a fair wage, and is a vocal opponent of the “fast fashion” industry whose reprehensible practices are currently in the news because of the recent collapse of the Rana Plaza manufacturing facility in Bangladesh which took the lives of over 1,100 people.

If only he treated consumers with the same level of intelligence and respect as he does his factory workers.

1. SHORTS #1 (woman, bra-less, partial breasts visible; man, nerd in library).

2. SHORTS #2 (woman in see-through top, nipples visible).

3. SHORTS #3 (you get the point).

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