Opening with a shot of him tossing his brother’s toy car in the aquarium, you quickly discover that Charlie is not only useless to his older sibling, he’s counterproductive. He sucks at hide-and-seek, he ruins homework, and he can’t catch a cold as a keeper.
But he is a keeper because he is your best friend.
He just needs to grow up a bit.
Nice directing, perfect casting, and a bouncy backing piece of music raise this new Heinz spot above the average. And the ending product tie-in is smooth and subtle — the way it always should be.
Great job by London ad agency AMV BBDO.
- U.S. President Barack Obama said the United Nations climate summit could be a "turning point" in saving the planet. The talks in Paris include 196 countries 🌍 ›
- Planned Parenthood officials said they believed Friday's shooting at a Colorado Springs clinic was motivated by opposition to abortion. ›
- And Kobe Bryant wrote a poem announcing that he's retiring from professional basketball at the end of this season 🏀🎭 ›