Opening with a shot of him tossing his brother’s toy car in the aquarium, you quickly discover that Charlie is not only useless to his older sibling, he’s counterproductive. He sucks at hide-and-seek, he ruins homework, and he can’t catch a cold as a keeper.
But he is a keeper because he is your best friend.
He just needs to grow up a bit.
Nice directing, perfect casting, and a bouncy backing piece of music raise this new Heinz spot above the average. And the ending product tie-in is smooth and subtle — the way it always should be.
Great job by London ad agency AMV BBDO.
- Joyce Mitchell, the prison worker who was accused of helping inmates Richard Matt and David Sweat escape from a New York prison, pleaded guilty and faces up to seven years in prison.
- Several people have been wounded after a shooting near Barcelona's famed La Rambla street, according to Spanish media.
- President Obama addressed the 54-member African Union, a first for a sitting U.S. president. The speech marks the end of his historic five-day trip to East Africa.