Opening with a shot of him tossing his brother’s toy car in the aquarium, you quickly discover that Charlie is not only useless to his older sibling, he’s counterproductive. He sucks at hide-and-seek, he ruins homework, and he can’t catch a cold as a keeper.
But he is a keeper because he is your best friend.
He just needs to grow up a bit.
Nice directing, perfect casting, and a bouncy backing piece of music raise this new Heinz spot above the average. And the ending product tie-in is smooth and subtle — the way it always should be.
Great job by London ad agency AMV BBDO.
- The CIA has officially — but very quietly — admitted that some allegations about its torture program were true.
- New Jersey Gov. Chris Christie and former Hewlett Packard CEO Carly Fiorina are the latest Republicans to drop out of the 2016 presidential race 🇺🇸
- The reboot of popular BBC car show "Top Gear" will have seven presenters, but only one woman 🚗💁