Opening with a shot of him tossing his brother’s toy car in the aquarium, you quickly discover that Charlie is not only useless to his older sibling, he’s counterproductive. He sucks at hide-and-seek, he ruins homework, and he can’t catch a cold as a keeper.
But he is a keeper because he is your best friend.
He just needs to grow up a bit.
Nice directing, perfect casting, and a bouncy backing piece of music raise this new Heinz spot above the average. And the ending product tie-in is smooth and subtle — the way it always should be.
Great job by London ad agency AMV BBDO.
- Senate Democrats have secured enough votes to uphold the Iran nuclear deal when Congress votes on it later this month. ›
- A new study says there are 3 trillion trees on Earth — much more than previously thought. But we're losing them fast 🌳 ›
- The U.S. Army says it's removing restrictions on women attending Ranger School. Two soldiers became the first women to graduate from the school last month. ›