Opening with a shot of him tossing his brother’s toy car in the aquarium, you quickly discover that Charlie is not only useless to his older sibling, he’s counterproductive. He sucks at hide-and-seek, he ruins homework, and he can’t catch a cold as a keeper.
But he is a keeper because he is your best friend.
He just needs to grow up a bit.
Nice directing, perfect casting, and a bouncy backing piece of music raise this new Heinz spot above the average. And the ending product tie-in is smooth and subtle — the way it always should be.
Great job by London ad agency AMV BBDO.
- BP has agreed to pay a $18.7 billion fine to settle legal actions over the 2010 Deepwater Horizon oil spill.
- At least 36 people are dead after a ferry carrying 173 passengers capsized in the Philippines.
- Tidal is now the only place you can stream Prince's music. He's pulled his work from other services, like Spotify.