The press note:
16,000 teenagers start smoking every year in Sweden. A lot because smoking is made to look cool by the tobacco industry. Death as a rationale is getting worn out and young people need to meet other messages to stop, think and listen. Non Smoking Generation is an iconic, retro cool organization working for change in attitude.
Well, your ad certainly is “retro cool” — see below.
As you can see, the anus mouth idea has been done before.
Left — 2005, for Stimorol Gum, via South Africa.
Right — 2004, for White Night Mints, via Belgium.
- The Dutch Safety Board has released a final report of its investigation into why Malaysian Airlines Flight MH17 broke up over Ukraine in 2014. ›
- Iran's parliament approved a deal on its nuclear program, which was agreed in July following lengthy talks between six world powers. ›
- SAB Miller has accepted "in principle" a takeover offer from Anheuser-Busch InBev, which would create the world's largest beer company. ›