New spot for Cape Cod potato chips. Note the drummer gull knocks over a cymbal, and then the kick drum (very Keith Moon-ish). Note the lead singer gull standing on his keyboard at the end.
I almost always hate stupid anthropomorphization in ads (see: e-trade babies). But for some reason, this doesn't bother me. Probably because the song immediately transformed me back to my carefree days as a young douchebag existentialist.
Ad agency: GKV, Baltimore.