Custom software is becoming the new norm in the business world. With so many ready-made software available in almost every field, it’s easy to see why companies were accustomed to choosing standard software options, but now companies are seeing that custom software is offering exactly what they need for their company’s purposes. They gain some control and they finally have ownership over the software that is running their business. When general software doesn’t quite fit, forcing companies to change the way their business works or when companies want that competitive advantage of using custom software, it’s a no-brainer that custom software is the way to go. You can see many ways custom software can fit into your business model at this website. Here is a look at some companies that have taken the leap of faith and it’s paying off.