BuzzFeed Community is an open platform, and anyone who wants to can sign up, make an account, and post awesome things that people will want to share. If you make something really great that everyone loves, you'll be accepted into the Community (you can tell the difference, because your profile will say "Community Member" instead of "BuzzFeed User"), and your posts may be featured on the Community Page, or even the front page of the site! If you make something unpleasant that's deliberately designed to antagonize people, or something that is full of false and misleading information, there's a strong chance that your post will be deleted. BuzzFeed reserves the right to delete any post for any reason (read our full user agreement here), but there are some actions that will make that unhappy event more likely than others.
To get a sense of what kinds of thing will do well in BuzzFeed's Community, BuzzFeed has one (1) Guideline that we really must insist upon. There are a whole lot of different ways to describe this Guideline, but the simplest and most direct (and politest) is probably just this:
1. Don't be that guy.
That guy, just to clarify, is that guy who comes to your party and hates on your cool party playlist and doesn't even bring a six pack. That guy is that guy who brings up politics when you're trying to have a family dinner and tries to talk about dinner when you're in the middle of an interesting political discussion. That guy is that guy who shouts a lot.
If you already know how to not be that guy, you can stop reading here. Go sign up for an account and post something awesome!
If you're not sure how to not be that guy (or if you're the kind of person who likes to read all the instructions before you start trying to work the VCR or whatever), here are some guidelines to the Guideline. A lot of these'll work in real life too.
1. No Haters
OK, deep breath - here's what that means.
Meh and snark were a big part of the early days of digital media, but they’re the default poses of lazy people who want to feel superior yet don’t have anything to offer. It's not a shareable posture because most people don't want to share boredom or contempt; it was never really fun in the first place; and it's the lowest, least creative way of making a point that anyone ever came up with.Hate is the laziest, easiest pose for anyone to assume.
No Haters doesn't mean "no critics" - there's nothing wrong with being usefully critical of something. We need to be critical when it’s the right thing to do, when it’s interesting, when it adds to the story, and when we have something worthwhile to say. But we can do that with grace and understanding, and we can certainly do it without snark and vitriol.
No Haters also doesn't mean you can't be a Jonathan Swift, but you're not Jonathan Swift, so don't.
Remember: Corgis aren't haters.
Think about those majestic little dogs for a second: Is there anything they don’t love? Those cute little bastards with their tiny legs; they just smile and run and are generally awesome. Corgis are our spirit animal. They’ll protect us from the haters. Remember them.
2. No trolling
Trolling is that thing you do when you do something to deliberately goad people into a strong reaction. It can be fine when it's gentle and funny, but it's usually not, so don't. You can always tell when someone is a troll, because they're that outraged person in your twitter feed or under your local bridge who keeps shouting "I'm not a troll!"
3. No feeding the goddamn trolls
You guys. This has been a rule on the Internet since it was all Dancing Babies and Under Construction gifs. Why are we still doing it? If you feed the trolls, they get stronger and then they eat you. If you don't feed the trolls, they get bummed out and start listening to emo music and mumbling about how no one understands them. Apart from anything else, this whole arrangement is way better for all the starving emo bands who are just trying to make a damn living.
4. No personal attacks
Don't attack people or groups. Attacking someone is a great way to start some stupid crap that you shouldn't have started, so don't.
5. Don't post spam
Nobody likes spam or aggressive self-promotion, and we can't have it here.
6. Don't post porn
Lots of people like porn, but we still can't have it here, for different reasons.
7. Don't duplicate other people's work and try to pass it off as your own
Always credit your sources, and when you can, Make It New.
8. Remember not to be that guy!
If in doubt, ask yourself what a Corgi would do. A Corgi would probably be all, "Hey, let's make something fun and creative and interesting and informative and not be a jerk about it."