Six Students Create Fully-Produced Television Campaign.
Longhorn Network came to the University of Texas: Texas Creative with the task of rebranding and developing a campaign that represents the passion rooted in all Longhorns. Six creative young minds of a possible 100+ were selected for the assignment. They determined the “rabid fan” they were tasked with showcasing was not a painted-up-screaming-guy in the stands, but the everyman fan who interjects epic fandom into their everyday life. CREDITS Director: Jeremy Bartel Creative Director: Ryan Romero Project Manager: Cody Tidmore Art Directors: Johnathan Wynn, Jennifer Bankston, Hannah Puckett, Kate Griffiths Copywriters: Cody Tidmore, Kyle Leavitt
1. Little Longhorn
A bedtime story every Longhorn can appreciate.
2. Homesick
Longhorns are spread across the globe and sometimes a little gesture brings them home.
3. Shoot For It
For these seasoned Longhorns, game day pride never stops.
4. Fact Check
A husband proudly recounts his first kiss, but not as accurately as he thinks.
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