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    Coca-Cola’s Venturing And Emerging Brands

    Coke’s Venturing & Emerging Brands (VEB) team was created in 2007 with an ambitious mission: to identify and build the company’s next generation of billion-dollar brands in North America. Part venture capitalists, part brand incubators and part industry forecasters, the team invests in and builds groundbreaking beverages that satisfy unmet consumer needs – from NOS energy and FUZE enhanced juice drinks, to Honest Tea and Zico coconut water, to Core Power milk-based protein drinks and illy issimo ready-to-drink coffee beverages.

    coca-colacompany.com a year ago respond