Judging by some of the more upset comments here, Urban left off “self-deluded” when they were working up these psychographics.
Did you really think that shopping at the URBAN Outfitters in the MPLS SUBURBS made you hip and worldly? ImeanIget it. WhenIwas in HSIthought the one at the 3rd Street Promenade in Santa Monica was the coolest thing ever. WhenIgot to college in Chicago and saw the same things inastore 1500 miles awayIrealized that they were no different than Target or Macy’s, just aiming atadifferent set.
That said, I’ll still wander in if I’m killing time beforeamovie, or something and flip through the vinyl or look at the little bathroom readers. I’ll even buy things occasionally.Ijust know that what I’m buying is probably going to be in 50K other apartments around the country.