christopherm14

McHale's ground-breaking production for Deutsche Telekom, considered the first successful global sonic branding project, helped launch the T-Mobile brand in 122 countries. With an extensive marketing resume including campaigns for Budwieser, VW, Amtrak, McDonald's, Mercedes-Benz, Seimen's International, Burger King, Cox Communications, Fox Networks, Geico, Visa, Dunkin' Donuts & Heineken he has received every award and recognition the industry can bestow for production, copy and music, including having his work entered into the permanent collection of the Museum of Modern Art. As an entrepreneur McHale built the beautiful Irving Place studios, a 13,000 sq. ft. post-production facility in the middle of Manhattan and grew his two man shop McHale-Barone into a global force. He directed and managed dynamic creative teams that set a standard in the use of music and radio in marketing strategies. "Managing creative personalities is a minor art form. Big egos are an anathema to successful creative enterprise and yet those egos usually come wrapped in amazing talent." McHale, educated in Europe & Africa, has an eclectic background, including an extensive resume in live concert & theater production, the production of over 25 major operas & record production with major world music artists. He's currently composing music for Ludorum's animated series, "Chuggington." On air worldwide, the series originated on the BBC, was picked up by Disney in the US and is now airing in over one hundred countries. In 2010, he partnered with Grammy Award nominated Axel Neihaus and Erik Steinert to form the international publishing and production company, Haus, with facilities in Berlin, NYC & LA. "I love being an entrepreneur and this year it felt like opportunities were everywhere. Haus is designed to answer questions arising from the retrenchment of the music industry. It puts artists first, is owned and operated by artists and creates new dynamic models to ensure revenue flows directly to artists. We have tools we didn't have before. We can do business differently with less overhead and more creative flexibility. We took a long time to create this model and believe it will change the game significantly."

• Website