This minor faux pas has been happening to people since time immemorial. When exiting a building, there are usually two directions to walk. If you’ve already said goodbye without first asking “where are you headed?” then you have a 50% chance of feeling embarrassed.
There are over 45 separate pages on Facebook based upon this premise, but worded slightly different from one another. 15 are simply Like-able pages while 30 are groups.
The most popular of these pages has 34,027 Likes. Most member pages were likely created prior to the creation of the Like button since none of these is actually a group with any meaningful activity, so I’m treating the “members” as likes. Add them all together and there are over 64,000 people expressing that they identify with this source of awkwardness.
The “Socially Awkward Penguin” meme features thousands of unique iterations, and within that mass are some close repeats of the same premise.
Why would a person create new iterations of the same idea? Is someone being ripped off? Are people consciously refining the joke?
The most likely case is that each iteration was created by someone who wasn’t aware that the “say bye, walk same way” premise had already been applied to the Socially Awkward penguin before.