In attempting to create content that will go viral, many try hard to incorporate popular Internet memes hoping that the right catch phrase, reference, or format will be the magic bullet. Most often, it’s not about the form that the meme takes, but the relatable common experiences that it conveys.
Empathy - the ability to relate to another’s feelings and emotions - has been the subject of my viral research in recent weeks. I presented my findings internally. To my delight, Jonah Peretti and Jon Steinberg asked that I share my findings on the site with all of you.
- A boat packed with mainly African migrants bound for Italy sank off the Libyan coast on Thursday and officials fear over 100 people might have died, Reuters reports. ›
- President Obama marked a decade of recovery after Hurricane Katrina, citing gains, but also the immense amount of work that he said still needs to be done. ›
- Facebook CEO Mark Zuckerberg said (on Faceboook, obviously) that one billion people used the service on Monday 🌐 ›