• One full hour before the President’s announcement that Osama Bin Laden had been killed, Keith Urbahn (Chief of Staff at the office of Donald Rumsfeld) tweeted the news.

  • Urbahn wasn’t the first to speculate that the announcement had to do with Bin Laden, nor did he have have a massive following on Twitter - only 1016 followers. But because of the authority of his position, he was the most retweeted, making him the leading amplifier of the news prior to the President’s address.

  • For the full study and detailed analysis, check out the SocialFlow Blog.