I'm amazed by the incredible amount of public interest in both Joe the Plumber and Sarah Palin. Good or bad, they've become somewhat of a pop icon. With Palin, people are dressing like her to be and/or mock her all at the same time.  For instance, I found this video on dressing like Palin: http://www.mindbites.com/lesson/668-how-to-dress-like-sarah-palin