WeChat Calls Out Mark Zuckerberg And Facebook In Its Ads

The messaging wars bleed into TV.

When Facebook bought WhatsApp for $19 Billion in February, it solidified the social network as one of the most formidable companies in the space. It also made it a nice easy target. Which is why this month, WeChat, the Chinese-based messaging app and direct WhatsApp competitor, decided to take a shot at Facebook and its CEO, Mark Zuckerberg, with a series of new ads.

The first WeChat ad, which was released this month on WeChat South Africa’s YouTube channel, depicts a man named Mark with Zuckerberg’s exact haircut dweebily confessing his social woes to a stereotypical shrink. “I created the social network and now my friends, they’re un-friending me,” he groans, before being offered to try WeChat’s ‘superior’ service.

The second ad isn’t any kinder. At one point the therapist taunts the CEO in a patronizing tone telling him, “Mark, your anger is merely a cry for help.”

Currently WeChat is behind WhatsApp in the messaging wars with 355 million users. Just yesterday, WhatsApp announced it had cracked 500 million monthly active users.

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Charlie Warzel is a senior writer for BuzzFeed News and is based in New York. Warzel reports on and writes about the intersection of tech and culture.
Contact Charlie Warzel at
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