Lush's Response To Amazon Selling Fake "Lush" Products Is Very Clever

Lush has trademarked and created products named after Amazon.co.uk's managing director, which it describes as being "rich, thick and full of it." Burn.

After winning a High Court battle against Amazon for selling "misleading" products that were made to look and sound like Lush products — despite Lush not selling through Amazon — Lush's new form of attack is quite clever.

This is the new "Christopher North" shower smoothie, named after Amazon.co.uk's managing director. The company's trademarked the name, and describes this particular product as being "rich, thick and full of it."

According to the Guardian, Lush's founders asked Amazon to resolve the issue out of court "17 times before we went to court," but "after a while you realise you're being bullied."

Lush announced the High Court "recognises Lush's intellectual property rights after they brought trade mark infringement proceedings against Amazon," and that it acknowledges that Lush had "taken the decision not to allow its goods to be sold on Amazon."

The High Court also concluded that by Amazon using the Lush sign in the course of trade "clearly damages the origin function and the advertising and investment functions of the Lush trade mark."

According to Lush, Amazon's lawyers have said North is "hopping mad" about the products named after him.

Lush co-founder Mark Constantine said to the Guardian that he made the products to "make a point about how upsetting it is to have something personal to you, used by someone else".

The products were originally meant to be a "joke" but if the products do go on sale, the proceeds will go to good causes. Apparently Constantine has already had discussions with UK Uncut about the product.