Documentarian Lauren Greenfield and Always have teamed up to fight against the female stereotype, and show the negative effect it can have on a teen's confidence.
Greenfield conducted a social experiment by asking a group of women and men to do various things "like a girl." Pre-teen girls were asked to do the same, and their reactions were incredibly moving.
Running:
Fighting:
And Throwing:
We've all heard the phrase "like a girl" growing up, so why not change its negative stigma?