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    Apple's iAd Platform, Featuring Buzz Lightyear

    Today, Apple's Steve Jobs announced iPhone OS 4.0, with some great new features, including a new mobile advertising platform; iAd. The Apple techs mocked up a few sample ads, the most impressive of which was for Toy Story 3, featuring our favourite Space Ranger.

    • Apple's mockup for an interactive, fully HTML5, 'iAd'. No Buzz here, move along.

    • There he is. Clearly, Steve Jobs loves Buzz as much as I do.

    • Toy Story 3 character poster, which can be downloaded and set as a wallpaper, straight from the iAd.

    • You can view the whole keynote over at the Apple website, but I've double checked, there's isn't any more Buzz Lightyear.