BuzzFeed Launches Social Content App on Kindle Fire

New App Combines Responsiveness of Kindle Fire with the Most Social Content

New York, December 19, 2011 – BuzzFeed, the hottest, most social content on the web, today announced the release of their social content app for Amazon’s Kindle Fire. The Kindle Fire and other mobile devices are becoming increasingly important to BuzzFeed’s growth as media consumption shifts to mobile devices. The BuzzFeed app features an optimized browsing experience that is only possible on the Kindle Fire combined with a unique social content experience that BuzzFeed readers love.

In 2011, BuzzFeed’s mobile traffic increased by more than tenfold with users turning to phones and tablets to consume and share social content. By investing in the Kindle Fire platform, BuzzFeed plans to accelerate this rapid mobile growth even further in 2012.

The best selling Kindle Fire is the fastest growing tablet device and is already a major platform for content consumption. The BuzzFeed social app takes full advantage of the Kindle’s advanced Silk technology making the Kindle Fire app the fastest BuzzFeed App available on any mobile platform.

“The new BuzzFeed Kindle Fire app provides an even better experience than our site,” said Jonah Peretti, co-Founder, BuzzFeed. “You get the BuzzFeed front page, our Hot List ranking the biggest stories on the web, and effortless content sharing – all with a responsiveness that is impossible to reproduce in a browser or any other device on the market.”

Currently, there are over 30 million monthly unique visitors to BuzzFeed.com.

For more information on BuzzFeed, visit http://www.buzzfeed.com

Media Contact:
Alice Suh
BuzzFeed
alice@buzzfeed.com
646.599.8652

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About BuzzFeed
BuzzFeed publishes the hottest, most social content on the web to an audience of over 25 million monthly visitors. The company is led by Jonah Peretti, an MIT Media Lab graduate and Huffington Post co-Founder.

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