Congressman: Photoshopping Mom A Brilliant Media Trick

Rep. Brad Sherman sent Jewish voters a picture of his family including his mother, while other voters got the same picture, minus mom.

Video available at: http://youtube.com/watch?v=R-dG0qEY3Jw.

Source: youtube.com

“We came to a clever idea,” Sherman, fighting a tough, expensive Democratic primary against Rep. Howard Berman for a Los Angeles-area seat, says. “We’ll publish the same picture in two different versions and so [the press will] think they caught something and then they’ll publish … the picture…. We now have, without us paying for it, copies of the picture of myself and my family in the Jewish Journal and we hope in other publications as well.”