BuzzFeed Exclusive: How Much Did The Republicans Waste On Television Ads In Iowa?

Rick Perry spent ten times as much on television advertising as did Rick Santorum. Lot of good it did him.

This up-to-date data, from a Republican media-buying source watching the race closely, illustrates just how little the candidates get from their biggest expense, TV ads. There is an exception to this: Negative television advertising did real damage to Rick Perry and to Newt Gingrich. But positive advertising seems to have made little dent.

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