“To Pay or Not to Pay: The Question of Hybrid Media Opportunities”
Your Session ROI
Evolve standard story pitching with hybrid media approaches leveraging paid, earned and owned media.
Negotiate ad fees that will bolster your bottom line.
Enhance existing social media programs with a matrixed approach, drawing on heat from ads, traditional placements and email marketing programs.
While “pay for play” is still a hotly contested topic in communications circles, this session panel evaluates how a new media hybrid of earned, owned and paid media — “native advertising” — can strategically build results.
- President Obama stepped up his climate change campaign on Monday while touring the Alaskan Arctic, warning that it's "almost too late" to stop global warming. He is the first U.S. President to tour the Arctic. ›
- The U.S. Supreme Court says a Kentucky county must issue marriage licenses while its clerk appeals a ruling in a lawsuit from three same-sex couples against her "no marriage licenses" policy. ›
- A video released on Monday shows two Texas deputies fatally shooting a man with his hands up. A witness sold the footage to a local TV station for $100. ›