“To Pay or Not to Pay: The Question of Hybrid Media Opportunities”
Your Session ROI
Evolve standard story pitching with hybrid media approaches leveraging paid, earned and owned media.
Negotiate ad fees that will bolster your bottom line.
Enhance existing social media programs with a matrixed approach, drawing on heat from ads, traditional placements and email marketing programs.
While “pay for play” is still a hotly contested topic in communications circles, this session panel evaluates how a new media hybrid of earned, owned and paid media — “native advertising” — can strategically build results.
- Justice Antonin Scalia, who served almost 30 years on the Supreme Court as one of its most prominent and influential conservative voices, died Saturday. He was 79.
- U.S. Republican presidential candidates debated for the first time since Donald Trump's win in New Hampshire, and it got intense.
- Bitterly cold temperatures and arctic winds began freezing large swathes of the U.S. Northeast ❄️