“To Pay or Not to Pay: The Question of Hybrid Media Opportunities”
Your Session ROI
Evolve standard story pitching with hybrid media approaches leveraging paid, earned and owned media.
Negotiate ad fees that will bolster your bottom line.
Enhance existing social media programs with a matrixed approach, drawing on heat from ads, traditional placements and email marketing programs.
While “pay for play” is still a hotly contested topic in communications circles, this session panel evaluates how a new media hybrid of earned, owned and paid media — “native advertising” — can strategically build results.
- An assailant shot two people at Texas Southern University. One person has died, and a suspect has been detained. ›
- A judge halted all eight scheduled executions in Arkansas. Inmates are challenging a law allowing the state to keep the source of its execution drugs a secret. ›
- The U.S. ended its $500 million program that trains and equips Syrian rebels in their fight against ISIS. ›