The rise of the web, and specifically the mobile web, are forcing companies to change the way they think about advertising. Traditional banner advertising is becoming less and less useful -- but what will replace it? We look at how some innovators are approaching this challenge and the potential of native advertising.
Moderated by:
Charlie Warzel - Staff Writer, Adweek Magazine
Speakers:
Lewis D'Vorkin - Chief Product Officer, Forbes Media
Kyle Monson - Partner and Chief Creative, Knock Twice
Jon Steinberg - President and COO, BuzzFeed