DISCOVERABILITY: GETTING IT RIGHT
When everything is everywhere, how do you get the right content to surface at the right time in front of the right people? How do you avoid search-engine syndrome? A look at who’s leading in discoverability, how it ties into branded content distribution, and the results of getting this critical piece of the puzzle right.
Larry Kramer - Adjunct Professor of Media Management, Newhouse School of Communication, Syracuse University
Amit Kapur - CEO, Gravity
Jonah Perretti - Founder and CEO, Buzzfeed
Mark Johnson - CEO, Zite