Noon - 12:30 p.m.
Keynote: BuzzFeed and the Economics of Media Disruption
BuzzFeed might be the hottest pureplay brand in the world right now. In fact, it might be the hottest media brand, period. The company is a mix of original reporting and technologies that detect what’s hot and what’s viral, and zeroes in on that content, delivering it to BuzzFeed readers in real time. Its advertising strategy is similarly disruptive, relying on what used to be called “advertorials” and is now known as native advertising. But at BuzzFeed, it’s not just native-it’s shareable. The company raised $20 million in a fourth round of funding in January, and its mission is to get big. Fast. Learn how things are progressing at BuzzFeed as COO Jon Steinberg describes advertising, content creation and audience acquisition at the fast-growing Web hub. And learn what it means for traditional-media competitors as they race to adjust to Webonomics.