OMMA Social Panel: Emerging Ad Models for Mobile Social
The last few months have shown promise for mobile/social advertising, with both Facebook and Twitter showing substantially higher click-through rates on mobile ads than their desktop-bound counterparts. So, what is it about these ads that users are finding more compelling? Is it their targeting? Is it that they may be more situational than typical digital ads? Or, is it just the novelty of mobile social ads that are making people click? In this session, advertisers, agencies and solutions providers suss out the progress in mobile social advertising, and how it can work with your brand.
Nihal Mehta , CEO/Co-Founder , LocalResponse @nihalmehta
Patrick Albano , VP of Social, Mobile and Product Solution Sales , Yahoo! @patrickalbano Mark Binns , Chief Marketing Officer , Mobio Technologies, Inc. Michael Jaindl , VP, Customers for Life , Salesforce Marketing Cloud @jaindl John Simpson , Director of Media , Blue State Digital @jsimps3 Jon Steinberg , President , Buzzfeed @jonsteinberg