The rapid proliferation of small screens and pocketable devices has put the age-old advertising model at risk. Interruptive experiences simply don’t work on phones. This means agencies, media companies and marketers must adapt. Listen in as Edelman’s Steve Rubel explains how the digital and mobile advertising landscape is about to be changed. He’ll describe the trends pointing to how native advertising will help marketers “blend in” with the user experience, and then he’ll lead a panel of content and agency executives who will point to real-world tactics and ideas on what’s working and what’s not.
Jay Lauf, Group Publisher, The Atlantic and Quartz
Jonathan Perelman, Vice President of Agency Strategy and Brand Development, BuzzFeed
Steve Rubel, Executive Vice President, Global Strategy and Insights, Edelman
Adam Soloman, Vice President of Digital Products, Time Inc.