3:45 p.m.: Branded Content: Does it Work?
Branded content has proven to be an effective form of advertising in traditional mediums, but how effective is it when it comes to online video — and what is the best approach? Hear from a brand that has gotten it right.
Moderator: Giselle Abramovich-Tsilrulnick, senior editor-brands, Digiday @GAbramovich
Marcy Smith, vp marketing, Experian @experian
Andy Wiedlin, chief revenue officer, Buzzfeed @acwiedlin