Alternative Ad Formats for Mobile
The industry continues to bemoan the lack of effective mobile ads, despite the tremendous shift of audiences to mobile devices. Some publishers have developed alternative ad formats, while others have turned to a more native approach. Find out what formats are working — and which ones publishers hope to never see again.
Moderator: Giselle Abramovich, senior editor, Digiday @GAbramovich
Speaker: Jonathan Perelman, VP of Agency Strategy and Development, BuzzFeed @JPerelman