Alternative Ad Formats for Mobile
The industry continues to bemoan the lack of effective mobile ads, despite the tremendous shift of audiences to mobile devices. Some publishers have developed alternative ad formats, while others have turned to a more native approach. Find out what formats are working — and which ones publishers hope to never see again.
Moderator: Giselle Abramovich, senior editor, Digiday @GAbramovich
Speaker: Jonathan Perelman, VP of Agency Strategy and Development, BuzzFeed @JPerelman
- Illinois' attorney general has asked the U.S. Department of Justice's Civil Rights Division to investigate Chicago's police department. ›
- Facebook CEO Mark Zuckerberg says he'll give away 99% of his Facebook shares (worth $45 billion today) over the course of his life. ›
- And a Turkish court had to call in experts to determine whether a man comparing the country's president to Gollum from "Lord of the Rings" was an insult. ›