Alternative Ad Formats for Mobile
The industry continues to bemoan the lack of effective mobile ads, despite the tremendous shift of audiences to mobile devices. Some publishers have developed alternative ad formats, while others have turned to a more native approach. Find out what formats are working — and which ones publishers hope to never see again.
Moderator: Giselle Abramovich, senior editor, Digiday @GAbramovich
Speaker: Jonathan Perelman, VP of Agency Strategy and Development, BuzzFeed @JPerelman
- [Florida is bracing for tropical storm Erika, which is expected to hit the state on Monday after tearing through Caribbean islands. At least 20 people have been killed. ›] (http://www.buzzfeed.com/stephaniemcneal/at-least-5-people-are-missing-after-tropical-storm-erika-thr)
- And on the same day 10 years later, former U.S. President George W. Bush toured New Orleans on the anniversary of Hurricane Katrina. ›
- Owen Labrie was found not guilty of felony sexual assault charges stemming from a 15-year-old former student's accusations that he raped her at St. Paul's School. ›