Panel II: Modern media revenue strategies
As modes of communication change, so too do the monetization strategies of information providers. With print advertising out of style due to tremendous online readership numbers, and web-based subscriptions struggling among the vastness of free internet content, news companies are reimagining their approaches to revenue generation. The monetization question, however, remains the same: How can newspapers and online publications leverage their positions as well-regarded and well-read sources of information?
Moderator: Matt Skibinski, vice president, affiliate relations, Press+
Jonathan Dunn, associate principal, McKinsey & Company
Bill Grueskin, dean of academic affairs, Columbia Journalism School
Choire Sicha, founder & editor in chief, The Awl
Jon Steinberg, president & chief operating officer, BuzzFeed
Matt Turck, publisher, Slate