Clorox Connect Conference 2013 - “Marketing In The Digital Age” - San Francisco - May 22, 2013

Speaker: Terry City, Vice President of Sales, West Coast, BuzzFeed 2:45 pm - 3:45 pm Grand Hyatt San Francisco 345 Stockton Street San Francisco, CA 94108

Master Track F: Branded Content Creation
Content is king – therefore good content is everything. Brands are quickly becoming publishers in their own right, but how, why and when should we invest in branded content? This breakout session will give you an understanding of best practices, potential pitfalls and how you can be set up for success!

• How do we ensure authenticity, applicability, distribution and scale?
• How do we become the authority on the content topics we choose to deliver and promote?
• Who should this function belong to?

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