What Does Increasing Digital Media Buying Mean?
Time: 14:00 - 15:00 | Location: Alhambra Room Add to calendar
Malcolm Gladwell defines a tipping point as “the moment of critical mass, the threshold, the boiling point.” Currently, the lions share of media buying is against television commercials. However, the consistent growth of spending against digital channels along with viewers shifting habits has raised speculation that eventually digital will overtake television as the dominant media buying medium. Hear from the buy, sell and digital side executives as leaders of broadcast sales teams, digital publishing sales teams and media buying teams to find out the following:
How accurate is this speculation?
What would this mean for the media industry?
What are the current media buying trends and how is this affecting the media industry?
Moderator: Sasha Grujlcic, EVP of Strategy, Digital and Insight, Aegis Media
Jonathan Perelman, Vice President of Agency Strategy and Brand Development, BuzzFeed
Ryan Fuss, VP, Digital Solutions, Blue Ant Media
Leanne Gibson, Director of Ad Products & Business Operations, AOL Canada
Steve Irvine, Group Director, Global Marketing Solutions, Facebook
Gaye McDonald, Director, Client Marketing, CBC Revenue Group, Canadian Broadcasting Corporation
Ann-Marie Spurr, Director, Marketing Ventures, Shaw Media