New Models for New Media
Earned media remains one of the most critical ways of building belief and
advocacy. This session will explore how prominent media outlets
creatively use social media to influence belief at scale. You'll learn how
your company can craft better earned media strategies as well as how
you can develop more interesting owned media options based on ideas
from earned media. This session will build off the successes of Page's
Social Media Summits and provide fresh insights into how companies
can engage a broad range of external stakeholders.
Facilitator
Kelly McGinnis, Vice President, Global Communications, Dell, Inc. and
Co-Chair, 2013 AWPS Spring Seminar
Panelists
Diane Brady, Senior Editor, Bloomberg Businessweek
Meredith Levien, Chief Revenue Officer, Forbes
Dan Roth, Executive Editor, LinkedIn
Jon Steinberg, President & Chief Operating Officer, BuzzFeed