The tracks have been laid and cemented now that the major social networks are firmly entrenched. The next phase involves creating and optimizing portfolios of content designed for social distribution. The era of interrupting consumers with ads is ending. Marketers are shifting their focus to creating branded content that consumers actually enjoy and want to share.
Jonah Peretti, CEO and Founder, BuzzFeed
Darren Herman, Chief Digital Media Officer, The Media Kitchen/kbs+p