Technology has created more options than ever to reach consumers via local media: TV, print, radio and online. What are major local-market-focused companies, advertisers and agencies doing to reach the fragmented, but more critical than ever local marketplace?
Andrew Capone, Senior Vice President, Marketing & Business Development, NCC Media
Alexandra Cameron, SVP, Market Manager, Emmis NY
Maribeth Papuga, EVP, Director Local Activation, MediaVest
Jon Steinberg, President , BuzzFeed
Charlie Thurston, President, Comcast Spotlight
Steve Lanzano, President, TVB
Presented by: NCC Media