Advertising Week -” Local Matters … More Than Ever” - New York - October 3, 2011

Technology has created more options than ever to reach consumers via local media: TV, print, radio and online. What are major local-market-focused companies, advertisers and agencies doing to reach the fragmented, but more critical than ever local marketplace?

Moderator:
Andrew Capone, Senior Vice President, Marketing & Business Development, NCC Media
Alexandra Cameron, SVP, Market Manager, Emmis NY
Maribeth Papuga, EVP, Director Local Activation, MediaVest
Jon Steinberg, President , BuzzFeed
Charlie Thurston, President, Comcast Spotlight
Steve Lanzano, President, TVB

Presented by: NCC Media

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LINK

Local Matters ... More Than Ever

advertisingweek.com