A new series of tween books will be brought to you by sponsors.
Mackenzie Blue, a forthcoming series “that chronicles the adventures of a diverse crew of friends who try to survive middle school at the prestigious BrookdaleAcademy,” will be chock-full of brands, and the publisher will offer companies the rights to “sponsor” the books to ensure their products are mentioned.
Broken hearted? Maybe you’ll like something over here instead?
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Tween Lit Product Placement
http://www.buzzfeed.com/buzz/Tween_Lit_Product_...A new series of tween books will be brought to you by sponsors.