New ad campaign promotes “Random acts of Cheetos” (RAoC).
Part Dharma initiative, part Fight Club, and part guerilla terrorist cell, this marketing campaign for Cheetos incites its followers to “Stick it to the man” and come up with spiteful uses for the nasty bi-product of Cheeto snacking, those grimy orange fingers.
Broken hearted? Maybe you’ll like something over here instead?
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The Orange Underground
http://www.buzzfeed.com/buzz/The_Orange_Undergr...New ad campaign promotes "Random acts of Cheetos" (RAoC).