The Orange Underground
New ad campaign promotes “Random acts of Cheetos” (RAoC). Part Dharma initiative, part Fight Club, and part guerilla terrorist cell, this marketing campaign for Cheetos incites its followers to “Stick it to the man” and come up with spiteful uses for the nasty bi-product of Cheeto snacking, those grimy orange fingers.
MORE GREAT STUFF
Article Links
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1
Trendinista.net: Random Acts of Cheetos
trendinista.blogspot.com
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2
Join Cheetos Orange Underwear, Er, Underground
makethelogobigger.blogspot.com
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3
Patton Oswalt on Cheetos
youtube.com
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4
Cheeto Wedding
youtube.com
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5
She Want Cheetos (Falsetto Remix)
youtube.com
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6
Cheetos Orange Underground Campaign a Failure?
sogoodblog.com
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7
theorangeunderground’s Channel
youtube.com
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8
Orange Underground (Official Site)
orangeunderground.com
