Sean Bell’s Widow For Rocawear

Sean Bell’s widow featured in an ad for Rocawear’s “I will not lose” campaign. In a controversial move, Nicole Paultre-Bell and her two children with Sean Bell - who was killed by a 50-bullet fusillade of police gunfire - appear in a paid ad featuring the quote, “We are going to be here to the end, ‘til justice is served.” The detectives Detectives Endowment Association accuses Rocawear of trying to influence the jury while others accuse Jay Z of exploiting the victim of a tragedy for publicity.

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