Soda makers are trying out new forms of viral marketing.
Jones Soda is having a contest to place a LOLcat on its label; Dr. Pepper says it will give everyone in America a free can if Axl Rose releases Chinese Democracy sometime in 2008.
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Pop Culture Sodas
http://www.buzzfeed.com/buzz/Pop_Culture_SodasSoda makers are trying out new forms of viral marketing.