An athletic cup and its web video campaign.
Mark Littell, a MLB former pitcher, has been marketing the Nutty Buddy via a YouTube video that shows him taking a baseball to the crotch and walking away unscathed - it’s the America’s Funniest Home Videos of ad campaigns.
Broken hearted? Maybe you’ll like something over here instead?
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http://www.buzzfeed.com/buzz/Nutty_BuddyAn athletic cup and its web video campaign.