Fresh & Easy
A new health food supermarket chain opens out West. The Fresh & Easy Neighborhood Market is the first U.S. incursion of Tesco, the enormous U.K. shopping brand. Their angle: Cheap, organic, ready-to-eat meals and bare-bones stores with wider aisles, lower shelves and self-serve checkouts.
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Article Links
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1
Annoucning An Opening!
netnewspublisher.com
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2
A Few Glitches Mar Fresh and Easy’s Opening
money.cnn.com
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3
These Stores Actually Sound Pretty Pleasant To Shop In
azcentral.com
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4
“Fresh Should Always Be This Easy”
freshandeasy.com
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5
Perhaps A Little Bit Too Easy
underconsideration.com
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6
Hold On To Your Frozen Tamales, Trader Joe’s
businessweek.com
