Does the end justify the means? What is the end goal for this hoax? Are we REALLY comparing this trite to the Cadbury Gorilla? You must be on the creative team who did this, They seem to suffer from grand delusions. Is this ever justified?  “I’m currently conducting a series of experiments to discover a method to destroy you and everything pertaining to your genetics.”. If you want to use social media to spread a campaign, try not being dicks.

Do the ends justify the means? In this day and age it seems like, yes, whatever it takes to get the message out there! Whether it’s a Gorilla playing Phil Collins shilling sweets to youngsters or cartoon character electronic light-ups randomly placed around an unsuspecting city, when does it cross the line? Shock value and randomness all in the name of catching the public’s short attention spanned eye. Cheers to a Brave New Advertising World!

Bullshit or not - I think anything done that makes more people know about it any disease is awesome. It’s not like this is some stunt for cornflakes or something.

It would be nice if the video and/or the stunt actually said something about the disease. Otherwise, it’s pretty pointless.

The Alpha-1 fake wrapping of the statue of Liberty
Yep, it’s all done in post production by DIGITAL DRAFT FCB HEALTHCARE ad agency, probably aiming for some obscure award show. I’m only commenting this here because they decided to get snippy with me on Adland. The comments are hilarious.

amazing Mr Konig

I call bullshit.