Daft Punk’s New Retro-Themed Ads Are Inspired

The band’s first official apparel for Random Access Memories are advertised in a stylish campaign that looks straight out of the heyday of disco.

Daft Punk are certainly no strangers to embracing disco — after all they brought in super-producer and Chic frontman, Nile Rodgers, to give “Get Lucky” an authentic ’70s dance music vibe — and they continued the disco-theme with their clever new campaign that pays homage to ads of the late ’70s and early ’80s.

2. Getting Studio 54 vibes!

3. If it wasn’t for the belt buckle, this could totally pass for a high-waisted Gloria Vanderbilt jeans ad.

4. This could fit right in with an early ’80s Maxell cassette tape ad.

5. And this one could double for a Members Only ad.

6. A nod to Brooke Shields’ infamous Calvin Klein Jeans campaign

7. An homage to early ’80s VHS movie ads.

8. Here’s a closer look at the “Get Lucky” poster, which is clearly influenced by the work of Drew Struzan, the artist behind the film posters for Indiana Jones, Back to the Future, and The Goonies.

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