Buy It Now TV

Tech Buzz Tivo’s new partnership with Amazon means if you see something you want on TV you can pause the program, switch channels to Amazon, and order the product. Anything you see on The Oprah Winfrey Show, The Colbert Report, The Ellen DeGeneres Show, Burn Notice, or advertised will be available for purchase through Amazon on your remote controller. This new alternative to TV shopping channels gives advertisers more access to a broader range of audiences. Can’t this be classified as some sort of subliminal messaging scheme?