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My brother, Bradford Gentile Ward, has recently expressed his desire to be known as Brad. After nearly 22 years of referring to him as Brady, this transition will be challenging. I feel this change places and undue burden on me, my close family, my extended family and my dear friends. Because this - like everything in our childhood / adolescence / early adulthood - is all about me, the suggested nameswitch is as unacceptable as it is unwelcome and I demand its reversal for the good of society (and of my sanity). Hence the following...