'Killing Kennedy' Photographer Talks About Working With Rob Lowe And Ginnifer Goodwin

Following his masterful "Killing Lincoln" ads, Joey L. once again partnered with the National Geographic Channel for the "Killing Kennedy" promos.

Joey L. photographed the campaign for "Killing Kennedy," the Nat Geo movie that premiered Sunday night.

"One of my favorite pictures is of Ginnifer Goodwin crying and clutching Rob Lowe's arm," he said. "That emotion came from her – she's a great actress and she trusted us not to make it cheesy, so she went for it."

He created the ads for Nat Geo's "Killing Lincoln" earlier in the year, but "Kennedy" was a bit different.

"John F. Kennedy's legacy and unfortunate death are in the living memory of many people around the globe. There is no one on earth today that was alive during Abraham Lincoln’s assassination." As such, "For 'Killing Lincoln,' we were able to take certain artistic liberties ... [but] being so incredibly recent, depicting the assassination of President John F. Kennedy would require even more care," he said.

Joey L. noted the entire team did plenty of research to prepare for the two-day shoot.

"We read the book by Bill O'Reilly and Martin Dugard that the TV movie is based on, which was factual and well-done," he told B&A.

More here.