#McConnelling is a fun game started by Jon Stewart, mocking Mitch McConnell’s release of an awkward B-roll video.
Putting hilarious music over McConnell’s campaign B-roll became an internet sensation.
And thanks to Mitch, we now have days of YouTube mockery to enjoy.
But did you know that many other politicians have released awkward videos just like McConnell’s?
Many candidates are quietly releasing B-roll footage to corny soundtracks as bait for super PACs to make ads with.
Politicians make these weird videos so they can openly coordinate with super PACS.
As Shane Goldmacher of National Journal puts it: “Candidates and the super PACs aren’t allowed to share videos, or any other information, in private. So campaigns have increasingly gone public, posting B-roll clips of their candidates shaking hands with all sorts of constituents in hopes that the images wind up in future TV ads.”
There are dozens of examples of this b-roll successfully making it into super PAC ads.
It seems this awkward loophole is here to stay, so here is a beginner’s guide to making your own silent B-roll political ad.
The man in item 3 is a progressive Colorado journalist, Mike Littwin. He is not a “vagrant lurker.” As Colorado Peak Politics wrote: “Littwin isn’t a vagrant! He’s a journalist. We all dress like that.”