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Their website asks the tough questions:
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A sample from their “Confess” quizzes:
My response was probably obvious.
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Their “edgy” new print campaign:
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From the user-generated video campaign:
New Kotex Campaign Wants To Make You Uncomfortable
Kotex is running ads to help remove the stigma around menstruation and vaginas and stuff by making us confront the terminology that my kind (men) worked so hard to sanitize back in the 1960s.
Check out more articles on BuzzFeed.com!
MORE GREAT STUFF
Article Links
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Kotex’s “Break The Cycle” Campaign
ubykotex.com
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Via Nerve
blogs.nerve.com
Facebook Conversations
10 Responses So Far
- brea thinks New Kotex Campaign Wants To Make You ... is WTF
- adametokillfor New Kotex Campaign Wants To Make You ... and thinks it’s WTF
- Jiahui C. thinks New Kotex Campaign Wants To Make You ... is LOL
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you know whats awesome? the smell of rotting fish. isnt that awesome? and appetizing? lets talk about that. put that in your ad campaign, ladies
- Claire C. thinks New Kotex Campaign Wants To Make You ... is Ew
- Almost Chicken New Kotex Campaign Wants To Make You ... and thinks it’s LOL
- Caprice New Kotex Campaign Wants To Make You ... and thinks it’s LOL
- mytalk1071.com readers just made New Kotex Campaign Wants To Make You ... more viral
- moye thinks New Kotex Campaign Wants To Make You ... is LOL
- Maxime M. New Kotex Campaign Wants To Make You ... and thinks it’s LOL
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My art has been commended as being strongly vaginal which bothers some men. The word itself makes some men uncomfortable. Vagina.
- Shanna B. thinks New Kotex Campaign Wants To Make You ... is WTF & LOL
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hehehe vagina
- 80ady80 thinks New Kotex Campaign Wants To Make You ... is WTF
- sarahkate thinks New Kotex Campaign Wants To Make You ... is Cute
- ManadaBitt thinks New Kotex Campaign Wants To Make You ... is LOL
- worldwithoutlogos thinks New Kotex Campaign Wants To Make You ... is LOL
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E = MC Vagina
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Your tampons are happy about it, why can't you be !?
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It's not the term “Vagina” or “Menstruation” that bothers my Maleness. It's the temporary demonic possession that I have trouble with.
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I think this is great. It's time to end the stigma attached to periods. They're natural and, yeah, they're not comfortable. If a man isn't afraid to say, “I just took a dump,” a woman shouldn't be afraid to say, “I just changed my tampon.”
- gingerywilson thinks New Kotex Campaign Wants To Make You ... is LOL
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I don't need vaginas to become a polite topic. Don't believe the media girls… there are things about you that are gross. In other news: Your farts don't smell like perfume.
- Paola D thinks New Kotex Campaign Wants To Make You ... is LOL
- kbounce thinks New Kotex Campaign Wants To Make You ... is LOL
- JKSxo New Kotex Campaign Wants To Make You ... and thinks it’s LOL
- April B. New Kotex Campaign Wants To Make You ... and thinks it’s Cute & LOL
- sachi2sachi New Kotex Campaign Wants To Make You ...
- Nicolle S. New Kotex Campaign Wants To Make You ... and thinks it’s Geeky & LOL
- Kathleen S. thinks New Kotex Campaign Wants To Make You ... is LOL
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tampax pearl is where it's all
- utterlyutter thinks New Kotex Campaign Wants To Make You ... is Cute
- laserbeam betty New Kotex Campaign Wants To Make You ...
- James Whelan New Kotex Campaign Wants To Make You ...
- Annie B. New Kotex Campaign Wants To Make You ... and thinks it’s LOL
- jen cuartas New Kotex Campaign Wants To Make You ...
- Muzz New Kotex Campaign Wants To Make You ... and thinks it’s LOL
- Lavinia T. thinks New Kotex Campaign Wants To Make You ... is LOL & WTF
- Thea L. thinks New Kotex Campaign Wants To Make You ... is LOL
- Bee New Kotex Campaign Wants To Make You ...
- melbourne thinks New Kotex Campaign Wants To Make You ... is LOL
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“I tied a tampon to my keyring so my brother wouldn't take my car. It worked!” Well, damn…if your brother is too dumb to grab a pair of scissors and cut it off first then he shouldn't be driving a fucking car anyway.
- Ethan thinks New Kotex Campaign Wants To Make You ... is LOL
- Jackie H. thinks New Kotex Campaign Wants To Make You ... is LOL
- your mom thinks New Kotex Campaign Wants To Make You ... is WTF, OMG & LOL
- CrazyCoolish A. New Kotex Campaign Wants To Make You ... and thinks it’s LOL
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- fessup thinks New Kotex Campaign Wants To Make You ... is LOL
- Christy T. thinks New Kotex Campaign Wants To Make You ... is Cute & LOL
- Brenda P. thinks New Kotex Campaign Wants To Make You ... is LOL
- kaybee New Kotex Campaign Wants To Make You ...
- Ross G. thinks New Kotex Campaign Wants To Make You ... is Ew
- Mary L. New Kotex Campaign Wants To Make You ... and thinks it’s Cute
- turtlefeed New Kotex Campaign Wants To Make You ...
- Mallory H. New Kotex Campaign Wants To Make You ... and thinks it’s Cute
- New Kotex Campaign Wants To Make You ... was featured on the homepage


























